iSold It on eBay

Lets face it blogging is two things today 1) online magazine format and/or 2) collaborative blogging effort or platform. Paul’s argument talks about solo bloggers trying to compete with online magazines and the difficulty in competing with their volumes of posts. But Paul Boutin misses the point that the collaborative side of blogging is just as relevant as trying to get on the page view treadmill. The trend is toward collaborative blogging not walled garden ‘protect pageviews at all cost’ type blogging.

Fact is Jason and Robert are broadcasting. They are not really collaborating with anyone. Jason promotes his brand and his new company. Robert the same except Robert is more conversational often amplifying what other people say. They both don’t have enough original ideas and content to compete in the market today on the pageview model. That is why they go private and/or use other tools.